Small Business Marketing – 5 Deadly Networking Mistakes

Networking – Traditional face to face business networking is a very effective way for small businesses to find new contacts and leads. Unfortunately, it’s also rather easy to get wrong. Here are a few of the most common mistakes, and how to avoid making them.Mistake #1 – Breaking into conversations Take a look at the body language of people who are already in conversation. If they are standing facing each other, they probably prefer not to be disturbed just now. Better to look for someone who’s on their own and introduce yourself, or approach a more ‘open’ looking group of 3 or more.Mistake #2 – Not paying full attention to the person you’re withWhen you’re speaking to anyone at a networking event, be totally focussed on that person. It’s so rude to gaze over their shoulder around the room to see who else might be useful to speak to – and they will notice and remember.Mistake #3 – Not collecting other people’s business cardsThis is so much more important than passing out your own cards. Always carry a small notebook and pen so you can write down their contact details if they don’t have a card.Mistake #4 – Talking too much about yourself or your business When you’re networking, it’s much more powerful to ask questions of the other person. Let’s face it everyone loves talking about themselves so let them be the ones who do most of the talking.Mistake #5 – Sticking with people you already know You go to these events, investing your precious time and money to meet NEW people! By all means say hello to people you know but don’t get trapped into lengthy conversations with them. Arrange to catch up over coffee or on the phone.

Fashion and Accessories Home-Based Business

If fashion is what your language is, then you can be good at fashion and accessories making home-based business. The world is thrilled with the enhancement that fashionable items and artistic outputs can do. Life could be dull without fashionable clothes, creative beads and pieces, beautiful shoes, nice costume jewelries, and modern bags. Young and old individuals are more open-minded in carrying what’s in. Women have become trendier while men have started to dress for the day-with or without occasion.


To start a fashion and accessories business, you must be aware of latest trends in dress and apparels. Be aware that your competitors are malls and shops that are mushrooming everywhere but be challenged to provide what they cannot which is house-to-house transaction. Your clients need not spend money for gasoline just to travel to the shops to get a new pair of accessories or dress. There are two options you can choose in venturing into fashion and accessories business. First is that you can get good deals from wholesalers and producers of signature and non-signed brands that are sellable. Second is that you can create your own line of jewelries, accessories, bags, shoes and watches. Whatever products you will be specializing on, you must zero it down to establish a more specific identity as a company.


If you will be creating your original clothing pieces and costume jewelries, you must be largely creative in terms of fashion and jewelry designing. This could be a greater challenge and test as to what extent you are capable for producing. You might need extra hand to create multiple products to suffice multiple orders. Always be ready to set reasonable prices for your customers.

What Is the Relevance of Technology?

“Technology in the long-run is irrelevant”. That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product’s features and benefits and listed “state-of-the-art technology” or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used “Technology” in my presentation. But I began thinking about whether he could be right in other contexts as well.What is Technology?Merriam-Webster defines it as:1a: the practical application of knowledge especially in a particular area: engineering 2 b: a capability given by the practical application of knowledge 2: a manner of accomplishing a task especially using technical processes, methods, or knowledge 3: the specialized aspects of a particular field of endeavor Wikipedia defines it as:Technology (from Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia[1]) is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, including machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and information technology.Both definitions revolve around the same thing – application and usage.Technology is an enablerMany people mistakenly believe it is technology which drives innovation. Yet from the definitions above, that is clearly not the case. It is opportunity which defines innovation and technology which enables innovation. Think of the classic “Build a better mousetrap” example taught in most business schools. You might have the technology to build a better mousetrap, but if you have no mice or the old mousetrap works well, there is no opportunity and then the technology to build a better one becomes irrelevant. On the other hand, if you are overrun with mice then the opportunity exists to innovate a product using your technology.


Another example, one with which I am intimately familiar, are consumer electronics startup companies. I’ve been associated with both those that succeeded and those that failed. Each possessed unique leading edge technologies. The difference was opportunity. Those that failed could not find the opportunity to develop a meaningful innovation using their technology. In fact to survive, these companies had to morph oftentimes into something totally different and if they were lucky they could take advantage of derivatives of their original technology. More often than not, the original technology wound up in the scrap heap. Technology, thus, is an enabler whose ultimate value proposition is to make improvements to our lives. In order to be relevant, it needs to be used to create innovations that are driven by opportunity.Technology as a competitive advantage?Many companies list a technology as one of their competitive advantages. Is this valid? In some cases yes, but In most cases no.Technology develops along two paths – an evolutionary path and a revolutionary path.A revolutionary technology is one which enables new industries or enables solutions to problems that were previously not possible. Semiconductor technology is a good example. Not only did it spawn new industries and products, but it spawned other revolutionary technologies – transistor technology, integrated circuit technology, microprocessor technology. All which provide many of the products and services we consume today. But is semiconductor technology a competitive advantage? Looking at the number of semiconductor companies that exist today (with new ones forming every day), I’d say not. How about microprocessor technology? Again, no. Lots of microprocessor companies out there. How about quad core microprocessor technology? Not as many companies, but you have Intel, AMD, ARM, and a host of companies building custom quad core processors (Apple, Samsung, Qualcomm, etc). So again, not much of a competitive advantage. Competition from competing technologies and easy access to IP mitigates the perceived competitive advantage of any particular technology. Android vs iOS is a good example of how this works. Both operating systems are derivatives of UNIX. Apple used their technology to introduce iOS and gained an early market advantage. However, Google, utilizing their variant of Unix (a competing technology), caught up relatively quickly. The reasons for this lie not in the underlying technology, but in how the products made possible by those technologies were brought to market (free vs. walled garden, etc.) and the differences in the strategic visions of each company.Evolutionary technology is one which incrementally builds upon the base revolutionary technology. But by it’s very nature, the incremental change is easier for a competitor to match or leapfrog. Take for example wireless cellphone technology. Company V introduced 4G products prior to Company A and while it may have had a short term advantage, as soon as Company A introduced their 4G products, the advantage due to technology disappeared. The consumer went back to choosing Company A or Company V based on price, service, coverage, whatever, but not based on technology. Thus technology might have been relevant in the short term, but in the long term, became irrelevant.In today’s world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its own death.Technology’s RelevanceThis article was written from the prospective of an end customer. From a developer/designer standpoint things get murkier. The further one is removed from the technology, the less relevant it becomes. To a developer, the technology can look like a product. An enabling product, but a product nonetheless, and thus it is highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a set of market requirements and thus the technology and what it enables is relevant to them. Their customers are more concerned with how it sounds, what’s the price, what’s the quality, etc., and not so much with how it is achieved, thus the technology used is much less relevant to them.


Recently, I was involved in a discussion on Google+ about the new Motorola X phone. A lot of the people on those posts slammed the phone for various reasons – price, locked boot loader, etc. There were also plenty of knocks on the fact that it didn’t have a quad-core processor like the S4 or HTC One which were priced similarly. What they failed to grasp is that whether the manufacturer used 1, 2, 4, or 8 cores in the end makes no difference as long as the phone can deliver a competitive (or even best of class) feature set, functionality, price, and user experience. The iPhone is one of the most successful phones ever produced, and yet it runs on a dual-core processor. It still delivers one of the best user experiences on the market. The features that are enabled by the technology are what are relevant to the consumer, not the technology itself.The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things – an enabler. Looking at the Android operating system, it is an impressive piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google. Giving it away allows other companies to use their expertise to build products and services which then act as enablers for Google’s products and services. To Google, that’s where the real value is.The possession of or access to a technology is only important for what it enables you to do – create innovations which solve problems. That is the real relevance of technology.

Put Power Behind Your Nutritional Information

Nutrition information and natural remedies are now being used by a large population in the United States and throughout the world. People are looking for alternative ways to create health or recover from long standing illnesses. Drugs have been applied for around a hundred years and we all know that they are good for emergencies and for short term use to get past health dangers.If you are sick or have certain body conditions that are creating pain, then consider learning enough nutrition information that will help you eliminate that sickness or pain. Learning the basic principles of nutrition is not hard, but it does take a little effort in finding the right nutritional course that teaches practical ways of applying nutrition.Nutrition is actually a science, which can get quite complex in theory. Nutrition information is concerned with the chemical make up of food, how this food is digested, how it is absorbed and used by your body. It is all about how it is used to promote health, and how it is used to prevent and eliminated illness.


Applying practical nutrition stops the beginning of inflammation. This prevents the formation of disease. If disease is developing or well established, nutrition can reverse these conditions. But it can only do this if not to much tissue or cells in that area have not been destroyed.Inflammation comes from excess acid in your body. This acid is created from the foods you eat. Eating certain foods leave an acid residue in your cells that then travels into the liquid surrounding your cells – lymph liquid. In the lymph liquid, this acid can damage the surrounding cells and tissue and in doing so starts the inflammation process.Many scientists and medical researchers have uncovered the basic principles of the acid-alkaline body. Maintaining an acid body, which many people have, is what creates and maintains various deadly diseases. Most pathogens like an acid body. Cancer thrives in an acid body.Nutrition gives you the information you need to know on how to maintain an alkaline body. It gives you the information on what foods are acid and alkaline. Eating the right foods is how you maintain your health. But, nutrition information goes further in explaining how your body uses the foods you eat and how your entire body functions with this good food.Nutrition says your body is bioelectrical. Your body is run by electrical and chemical reactions. You need to discover what foods support these electrical and chemical activities. Without the right electrical activities in your body, your cells will not get the right nutrition, which is necessary for your survival. Nutrition is also about discovering what food, nutrients and minerals your body needs and what illness you develop if you don’t get them.


Learning natural nutrition information is now possible online. In the past it was difficult to learn nutrition without going to school. Finding courses in practical nutrition can be difficult but what you and most people need is to learn is nutrition that you can put into practice. Find the time, find the course, and find the health that you need with the right nutrition course.